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Websites

Holiday let websites that take direct bookings

Every booking that comes through Airbnb or Booking.com costs you a slice of the price, and the guest belongs to the platform. A website of your own lets guests check dates, see the property properly and book with you directly, with no commission on top.

  • Direct bookings, no commission
  • Calendar synced with Airbnb and Booking.com
  • Deposits and payments online
  • Fixed quote within 48 hours

What's included

What your holiday let website can do

Book and pay online

Guests pick their dates, see the full price and pay by card or Apple Pay. Take a deposit at booking and the balance automatically before arrival, with payments handled securely by Stripe.

A calendar that stays in sync

Availability updates from Airbnb, Booking.com and Vrbo, and your direct bookings block those dates on each platform, so you don't get caught out by a double booking.

Photos that sell the stay

Large, fast-loading galleries for every room, the view and the hot tub, sorted so guests find what they care about. Floor plans and video tours too if you have them.

Reviews guests can trust

Show real reviews from past guests on every property page, and ask for a review automatically after each stay.

Your prices, your rules

Seasonal rates, minimum stays, changeover days, cleaning fees, pet charges and last-minute discounts, all set by you and easy to change.

Guest emails that do the work

A booking confirmation, a thank you after checkout and a pre-arrival email with directions and key safe codes, each sent at the right time without you lifting a finger.

One site, several properties

Got a cottage, a lodge and a flat? Each gets its own page, gallery, calendar and prices, with a search that shows guests what's free on their dates.

Found on Google and in AI search

A local area guide, clear property details and holiday rental structured data help you appear when people search for places to stay, and when they ask ChatGPT or Google's AI for recommendations.

Direct bookings

Why holiday let owners are moving to direct bookings

Booking platforms are a useful shop window, but they're an expensive one. Commission and service fees usually add up to around 15% or more of each booking, and the guest's details stay with the platform. When that guest wants to come back next summer, they search the platform again and might book somewhere else.

A direct booking website changes that. Guests who find you on Google, through a friend or from last year's stay can book with you straight away. You set the rules, you keep the guest's details (with their permission) and you can offer returning guests a better rate without a platform taking its cut.

What makes a good holiday let website

Guests decide quickly. They want to see the property, check their dates and know the total price before they've finished their coffee. We design every holiday let website around those three things:

  • Photos first. Big, sharp images on every page, including mobile, which is where most guests browse.
  • Dates and price up front. The availability calendar and a clear total, including cleaning and pet fees, with no surprises at checkout.
  • Answers before they ask. Parking, Wi-Fi, check-in times, the nearest pub, whether dogs are welcome and how far the beach is.

Built to be found

Your website should do more than sit there waiting for links. We build in local SEO from the start: a page for each property, a guide to the area and the things guests search for, such as "dog friendly cottage New Forest" or "lodge with hot tub Cornwall". Holiday rental structured data tells Google and AI assistants exactly what you offer, where it is and how many it sleeps.

How it works

  1. Chat and quote. Tell us about your properties, how you take bookings now and what's not working. You'll get a fixed quote, usually within 48 hours.
  2. Design. We design the site around your best photos and your area, then share it with you for feedback.
  3. Booking set up. We set up online booking and payments, or connect your channel manager, then sync your calendars with Airbnb, Booking.com and Vrbo.
  4. Launch and training. We test real bookings end to end, put the site live and show you how to manage rates, dates and photos.

Already have a website that isn't taking bookings? We can add direct booking to it or rebuild it on our UK hosting. Tell us about your holiday let and we'll come back with honest advice.

Thank you so much for your incredible work bringing my new e-commerce store to life. Endless patience with my questions, new requirements and random ideas and always super-speedy help when something didn't work as expected. I can't recommend you highly enough. The great value hosting and support packages are an absolute bonus.

Louise5 Storeys

Questions

Common questions

Can I still list on Airbnb and Booking.com?

Yes, and most owners do. The platforms are good at finding new guests. Your website is where returning guests, referrals and people who find you on Google book direct, without the fees. The calendars stay in sync, so you can run both.

How do you stop double bookings?

We connect your website calendar to Airbnb, Booking.com and Vrbo. A simple calendar link updates every so often, which suits most owners with one or two properties. If you have several properties or a lot of last-minute bookings, a channel manager updates every platform instantly, and we can connect your website to the one you use.

Do you take a commission on bookings?

No. You pay for the website once and for hosting each month. Every direct booking is yours, less the card processing fee from Stripe.

I already use Lodgify, Smoobu, Hostaway or Beds24. Can you work with that?

Yes. We can design your website around the booking engine you already pay for, so your calendar, rates and guest messages stay where they are. If you don't have one, we can build booking into the site itself.

How do guests pay?

By card, Apple Pay or Google Pay through Stripe, straight into your bank account. You can take a deposit when they book and the balance a set number of weeks before arrival, and hold a damage deposit if you want one.

Can I update prices and photos myself?

Yes. We build on WordPress and show you how to change rates, block dates, add photos and edit text. If you'd rather we did it, our maintenance plans include monthly time for changes.

How will guests find my website?

Through Google search, the area guide on your site, social media and the guests you already have. Every guest who books direct gets a reason to come back, and AI assistants can recommend you when they understand what you offer and where.

How much does a holiday let website cost?

It depends on how many properties you have and whether booking is built in or connected to your channel manager. Tell us about your lets and we'll send a fixed quote, usually within 48 hours.

Talk to a real person

Tell us what you need. We'll give you a straight answer.