We recently completed a full website redesign for Aqua Blue Designs, a highly regarded swimming pool design and build specialist with an impressive portfolio of award-winning projects. The brief was to start from scratch using the existing site as a reference point while delivering a cleaner, more contemporary look that better reflected the quality of their work.

The new website was built on WordPress, giving the client full control over their content moving forward. A key focus of the project was imagery with a large gallery placed prominently on the homepage to showcase as many projects as possible. Each image includes a caption allowing visitors to understand the detail and craftsmanship behind every build. This visual-first approach immediately communicates the standard of Aqua Blue Designs’ work.

Alongside the gallery, we created a clear introduction section outlining Michael’s background and the services he continues to offer, helping new visitors quickly understand who they are dealing with. Client reviews were also retained and refined, reinforcing trust and credibility through genuine feedback. A dedicated Awards page was introduced to highlight the many accolades Aqua Blue Designs has received, supported by a strong call-out on the homepage to ensure these achievements are impossible to miss.

The final structure includes a streamlined set of pages covering About Us, Awards, Products, Contact and Privacy, making the user journey simple and effective. Most importantly, the site has been set up so the client can easily update photos, awards and key content as their business continues to grow.

The finished website delivers a modern, image-led design that reflects the reputation of Aqua Blue Designs, while giving the client the flexibility and confidence to manage their own site long term.

Visit their new website at https://aquabluedesigns.net