When you launch a website you’ll likely be focused on design content or SEO. But poor hosting decisions can quietly sabotage all your hard work. Here are frequent hosting pitfalls people make and how you can avoid them. Something we at Blink Web build into all our plans by default.
Mistake: Choosing the wrong hosting plan
Many site owners pick the cheapest plan without thinking how much traffic or what features they’ll need. The result can be slow loading times or even crashes when visitors arrive.
How to avoid this
Think about what kind of site you’re building and how you expect it to grow. Calculate how much storage, bandwidth and flexibility you may need. Choose a plan that gives headroom for growth rather than just the minimum. For example our Silver or Gold packages offer more storage and bandwidth than entry-level plans so you’re less likely to outgrow them quickly.
Mistake: Ignoring security
Assuming your site doesn’t need protection because it’s small is risky. Without SSL, firewalls, malware scanning or secure access, your site and data can be vulnerable.
How to avoid this
Use a host that provides SSL certificates and keeps the server environment patched. Enable secure transfer protocols (SFTP rather than FTP), use strong passwords, and consider extra protective layers (firewalls, traffic filtering, malware scanning) if your site handles user data. Blink Web gives free SSL certificates with all plans. A simple but essential step for security.
Mistake: Not having reliable backups
Many website owners don’t prioritise backups until data loss hits. Without backups, a small error or hack can wipe out your site entirely.
How to avoid this
Make sure your host includes regular automated backups, ideally stored off-site and restorable quickly. Consider keeping a second copy yourself for added safety. Blink Web automatically includes cloud backups on all plans so you can restore in a couple of clicks.
Mistake: Overlooking performance and speed
If your hosting is slow or unstable, visitor experience suffers leading to higher bounce rates and potential damage to SEO.
How to avoid this
Use a host with performance-oriented infrastructure, fast storage, caching, good bandwidth and keep your site lean (e.g. optimise images, avoid unnecessary plugins). Blink Web uses NVMe storage, server-side caching and offers performance-oriented plans to help keep websites loading fast and smooth.
Mistake: Forgetting about scalability and growth
Many websites start small but grow over time. If hosting isn’t scalable you may find yourself stuck and forced to migrate or suffer degraded performance.
How to avoid this
Choose a hosting setup that scales easily. Plans like our Gold offering are designed to support medium to larger businesses, with ample storage and bandwidth.
Mistake: Poor domain and DNS or neglecting maintenance
A site can go offline simply because the domain expired or DNS settings were incorrect. Similarly outdated software or plugins can open security holes.
How to avoid this
Keep domains renewed, double-check DNS settings after changes, and use hosting that supports easy management tools. Set reminders for renewals, and make sure software, CMS and plugins stay updated.
Mistake: Underestimating support and migration hassles
Changing hosts or troubleshooting hosting issues can be daunting without responsive support or smooth migration tools.
How to avoid this
Pick a host that offers 24/7 support and if you are migrating free or easy transfer services. Blink Web provides 24/7 UK-based support and includes free migration when you move your site to our servers so you don’t have to wrestle with complicated transfers.
What This Means for You
If you want a hosting solution that doesn’t demand extra time or tech-skills but still delivers performance, security and peace of mind, you need more than just cheap space. With a hosting plan that includes SSL, backups, NVMe storage, good bandwidth and responsive support and that scales with your needs you give your website the best chance to succeed long term.
That’s the kind of foundation Blink Web offers.
Ready to Get It Right First Time?
If you’re launching a new site or considering switching hosts then now’s the time to choose carefully. Take a look at our packages, think ahead about your needs, and go with a host that covers the basics and more.
